Amazon, the world leader in online sales can be also considered as the biggest shopping mall we consumers will ever find. It’s a known fact that most of us utilize the site not only to satisfy our purchase needs, but also as a sort of online price checker. With over 200 Billion in sales expected for 2017 Amazon is undoubtedly the best Marketplace for a variety of products and one that you want to do the right way to succeed.
To many, Amazon may seem like a saturated market, but with over 40% of their sales going to third party sellers it is a great way to reach customers throughout the globe for any business and even though it requires a little effort to set up and maintain correctly, it is definitively worth the work!
Below you’ll find a few tips and tricks we gathered from the experts around the globe that can get your Amazon seller account in the right track from the beginning:
- Registering Right: Having more than one Amazon Seller Account is not only inconvenient, but its also an Amazon Policy Violation.
- Choosing the Right Seller Account: Fulfillment by Amazon or on your own? There is no right answer, so you can base this on competing shipping costs for you or your business.
- Using Different Categories: Merchants who categorized their products within Amazon existing categories are proven to have far more success than the ones who don’t.
- Using Colored Backgrounds: Images used to show products with colored background tend to have less orders overall.
- Offering Free Shipping: If your budget or fulfilling methods allow, offering free shipping is proven to be the silver bullet for increase in purchases.
- Over Describing Your Product: It’s a fact, most Amazon shoppers don’t read! So gather the most important information about your product and express it in a friendly and short manner.
- Obtain Featured Merchant Status: Is not clear how Amazon manages the qualifications for Featured Merchants, but it doesn’t hurt to keep all your metrics in line for the shot!
- Manage Your Seller Reviews: Claims and Returns are an unavoidable truth in Amazon’s Marketplace, but managing these in a promptly manner can save you some headaches and can help protect your ratings.