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Vtex and Brand Strategy

Recently, our team at Neolive Marketing had the pleasure of attending an important eCommerce event for companies, promoted by VTEX.
The purpose of the event was to present the structure that it offers to online stores and to show its platform in greater detail for the upper management and programmers of eCommerce companies.

VTEX has 2,300 online stores in 24 countries, and together handles more than 18 million orders and over $2 billion dollars in transactions annually.

VTEX website landing page

VTEX attracts countless companies already present in other countries, that are increasingly willing to tackle the American Market and its avid always connected consumers.
As we all know, shopping in the US is particular and diverges from what is seen and performed in other countries, which brings various challenges to new entrants.
A good Brand Strategy is essential for either new brands as it is for those well-established in other countries.

The US presents a projected online shopping estimate for 2018 of 220.6 million people, spending each, a total of US$2,012 dollars annually.
Purchases online, made through mobile devices exclusively reached US$ 23.7 billion in the third quarter of 2017 alone.

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Best Practices to Sell Through Amazon’s Marketplace!


Amazon, the world leader in online sales can be also considered as the biggest shopping mall we consumers will ever find. It’s a known fact that most of us utilize the site not only to satisfy our purchase needs, but also as a sort of online price checker. With over 200 Billion in sales expected for 2017 Amazon is undoubtedly the best Marketplace for a variety of products and one that you want to do the right way to succeed.

To many, Amazon may seem like a saturated market, but with over 40% of their sales going to third party sellers it is a great way to reach customers throughout the globe for any business and even though it requires a little effort to set up and maintain correctly, it is definitively worth the work!

Below you’ll find a few tips and tricks we gathered from the experts around the globe that can get your Amazon seller account in the right track from the beginning:

amazon neolivemarketing

  • Registering Right: Having more than one Amazon Seller Account is not only inconvenient, but its also an Amazon Policy Violation.
  • Choosing the Right Seller Account: Fulfillment by Amazon or on your own? There is no right answer, so you can base this on competing shipping costs for you or your business.
  • Using Different Categories: Merchants who categorized their products within Amazon existing categories are proven to have far more success than the ones who don’t.
  • Using Colored Backgrounds: Images used to show products with colored background tend to have less orders overall.
  • Offering Free Shipping: If your budget or fulfilling methods allow, offering free shipping is proven to be the silver bullet for increase in purchases.
  • Over Describing Your Product: It’s a fact, most Amazon shoppers don’t read! So gather the most important information about your product and express it in a friendly and short manner.
  • Obtain Featured Merchant Status: Is not clear how Amazon manages the qualifications for Featured Merchants, but it doesn’t hurt to keep all your metrics in line for the shot!
  • Manage Your Seller Reviews: Claims and Returns are an unavoidable truth in Amazon’s Marketplace, but managing these in a promptly manner can save you some headaches and can help protect your ratings.

Introducing LIVE! Concept Store

How excited are we to have worked with this outstanding brand in the inauguration of their first store in the US? A L-O -T! LIVE! is the ultimate clothing brand where fun, fitness and health clash together to make the most stylish collections of Casual, Sport and Beach wear. Every collection, manufactured in Santa Catarina, Brazil is styled with unique cuts using eco-friendly digital printed fabrics, which omit chemical waste and water usage.

Their modern designs and the fantastic “boutique like” feel were the perfect set up for a night to remember in the prestigious location of Lincoln Road, Miami. Celebrity and health enthusiast Bella Falconi was in attendance with many other Miami personalities in health and fitness. VIP guests had the pleasure to receive personalized gifts from LIVE! and enjoy the night welcoming this Brazilian brand into American shores.

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