Viewing posts tagged Marketing

The Importance of Psychographics in the Marketing Industry

Defining the target market of any product or service is a task that marketers around the world take at heart. After all, many great ideas fail constantly when they are not delivered at the appropriate time to the appropriate customer base.

Historically, understanding the demographics of different sectors of the population and their core characteristics has proven to be an effective way to segment and evaluate target customers. It has also served

as a portal to develop effective marketing campaigns and position businesses in their end consumers’ mind. However, in a highly globalized world where competition is the norm and not the exception, demographics have fallen short to consider all aspects that guide the customers’ purchase decision and psychographics have gained greater importance in defining and narrowing these key elements.

Psychographics, which measure customers’ attitudes and interests rather than “objective” demographic criteria, has proven to be an effective approach to the modern market segmentation and according to these, marketers should have answers to a set of questions pertaining psychographics in order to effectively define a product or service customer base.

  • Customer Concerns: Is there a real problem or need that my product or service can satisfy?
  • Customer Lifestyle and Limitation: What are they genuinely interested on and is their something preventing them from fulfilling these interests?
  • Customer Likes: Where do they spend their free time and how does my product or service fit on their schedule?
  • Customer Values: Do they value quality or quantity? What is their real capacity to acquire this product or service?
  • Customer Motivations: Are the family or career oriented? Is my product or service fuelling their motivation?
  • Customer Emotions: Do they socialize with a larger or smaller groups of people? How my product or service attends to their personal needs?

The above are just a small group of questions for a good-practice psychographics evaluation. Demographics, although still current and important, are no longer the only considerations to create an effective marketing campaign, that reaches and fulfils a real need in the market by catering to a specific group wants and needs. Knowing and understanding these customers’ motivations will help you to effectively design your next ad, craft your next blog post and most importantly deliver all this at the right time.

Up Your Instagram Game to Beat the New Curated Feeds

With Coachella recently behind us (for the week), Instagram newsfeeds everywhere are going back to their normal selves leaving behind a weekend full of flowers, music and questionable hipster outfits. For Instagram, this weekend was more than a music festival that prompted their users to utilize this platform more frequently, it was also the perfect set up to role over their latest Video Channel feature that promises to change the way we socialize and for some us “Marketize” our businesses.


The feature “Videos You Might Like” comes after the successful introduction of the explore tab and the Featured Channels. It is set to fulfil the platforms’ need to compete in the digital and online marketing world where more and more brands are opting to advertise with interactive ads instead of plain old images.

The fact is that this year so far Instagram has introduced many new competing updates and that presents a challenge for us marketers to adapt and keep our businesses relevant despite of them. So let’s take a closer look of what those changes have been and what we can do to keep ahead in the game.

  • Curated Feeds: Long gone are the days of the chronological feeds where algorithms and priority where a non-issue and ads online worked only by location. This update presents a new challenge for marketers who now have to prompt their followers to activate notifications in order to receive the full impact of their campaigns. Although there is no way around this there a few tactics you can implement to contra rest the impact.
    • Create, create and create engaging content.
    • Prompt your followers to turn on notifications for your account
    • Keep the use of relevant hashtags and find new ones to add to your strategy.
  • New Explore and Featured Channels: Just as your newsfeed is now curated your explorer page is too. Set to discover and adapt by predicting the type of posts you would like and creating the perfect opportunity to really go into your target customer mind and understand what motivates them and what their explorer feed might be looking like. From there is just game on! Create the content and get on that newsfeed!
  • Videos You Might Like: By now you should know the power of Snapchat for businesses (If you don’t please check out or last blog about it here). More specifically the power of Video for your businesses. So it’s time to vamp up those old static images and jump into the live picture/ video movement. It not only generates the perfect set up to improve how you showcase your business and offer experiences for your customers to interact with your product or service, it is also fun and great way to generate content to syndicate in all your other platforms.


Although these changes may seem like threats to our businesses they are also great opportunities to reinvent they way we portray our products/services on these Social Media outlets. Ultimately it all comes down to create engaging and specific content that speaks to your customer in the right way at the right time and after these first quarter of non-stop updates from Instagram we can expect a lot more changes coming to this platform.

Let us know your thoughts and worries on these new features and if you have any strategies that you have implemented and would like to share we would love to hear from you!

LIC Tour Miami – Bud Light Zone

Life In Color - Miami 2016-276

NeoLive Marketing had the pleasure to be part of this year’s edition of Miami’s Life in Color, the largest paint party in the world, developing and managing Bud Light’s brand experience area.

The festival featured two stages, where great DJs such as JackU, Steve Aoki and Zeds Dead performed in front euphoric public ready to dive in paint. Attractions like the Ferris wheel and our exclusive Bud Light Zone were the fun features of the event.

The Bud Light Zone, located between both stages and strategically placed right beside the VIP area, was the go-to stop for those who wanted to have amazing experiences with Bud Light. Our idea was to attract the audience and create unique experiences that they could share with their friends. After endless brainstorming sessions, a bunch of selected ideas were put in motion and made into reality at the Bud Light Zone.

The activations were designed to appeal to a broad audience of partygoers. The Beer Garden, our main purchase point, had the “Bud Light Hour” consisting of hourly giveaways of our signature blue paint and other Bud Light products. The Slip-n-Slide was an incredible experience for those who braved to climb the 30 ft. tall structure and slide into a pool spiced with our signature blue paint. Also, the Slow Motion experience at the Bud Light Zone came with a little twist, waves and splashes of paint formed part of the overall experience and lastly, our LOVE letters became the main picture spot for couples and friends who, just like us, were ready to express their love!

The fun didn’t stop there, 2 lucky couples were chosen at random from the zone to be a part of our two Money Can’t Buy Experiences. The first couple was escorted to stage and given access to the stage’s main paint hose to spray the public away and our second couple had the opportunity to meet and greet the founders of the festival Lukasz and Patryk Tracz during a once in lifetime Ferris Wheel Ride.

The Bud Light Zone was the perfect place to relax, unwind and have a little extra fun at one of the most amazing music events in Miami! Visit us here and relive all the good times with us.

Proud Member of the WTC


In over 300 cities and 90 countries around the world, the WTC connects its members to the global trade community with powerful services and invaluable information. The WTC in Fort Lauderdale is presided by Chilean-Brazilian executive Marcos Aguirre, an engineer with experience in global companies such as KPMG and Ericsson. The WTC Fort Lauderdale aims to connect Brazilian businesses looking to enter the Florida market with their one-stop shop concept.  In this pursuit, the World Trade Center in Fort Lauderdale held its 1st Annual Board Meeting on February 25th at the Ritz Carlton Hotel.

NeoLive Marketing is WTC’s official marketing agency and assisted with the planning, coordination, production, and management of the event. Registration began at 3:30pm in the foyer adjacent to the ballroom. Guests were greeted and registered by three bilingual hostesses, as attendance was expected to be 60% Brazilian and 40% American. Our hostesses swiftly registered all members and guests and showed them to their assigned seating inside the ballroom. Five television screens allowed all guests to have a privileged view of the stage.

The Board Meeting promptly began at 4:00pm, and included notable keynote speakers such as Jack Seiler (Mayor of Fort Lauderdale), Manny Mencia (Vice President of Enterprise Florida), and Bob Swindell (President of the Greater Ft. Lauderdale Alliance), among others. After the meeting ended at 6:00pm, guests enjoyed a complimentary cocktail hour with full bar, hors d’oeuvres, and a custom pasta station. The cocktail reception, held in the foyer, had stunning views of the ocean. The decoration was inspired by the beautiful maritime views and the distinguished elegance which characterizes the Ritz, with coral centerpieces for the cocktail tables and tea lights for ambiance.

Safe-T Nails – Revitalize Project

Safe-T Nails came to us with the need of developing their Brand Foundation Strategy and a new image and packaging to re-introduce their revolutionary nail care solutions in the global market. Their initial package wasn’t appealing to their target customers and therefore causing slow sales.

We started by evaluating the positioning of the brand in the market and identifying the needs and wants of their target customers. After that, we developed a brand framework that would guide the path towards the creation of the new packaging and brand communication, including the re-design of their website.

The transformation from their initial packaging to the new one was outstanding. We were able to tap into their target customer’s mind, which will initially be composed by beauty care professionals, and offer them with a safe and hygienic way to provide nail care services to their customers.

Before                                          After



The Manicure Kit is a waterless nail care solutions that is 100% disposable, that reduces the risk of contracting or transmitting diseases by providing separately packaged manicure tools for individual use.




PEDICUREKIT_RGB_LOWRESThe Pedicure Kit is disposable and significantly reduces the chances of contracting or transmitting diseases by providing separately packaging pedicure tools for individual use.






The Professional Pedicure Kit features an exclusive anti-germ system and a significant reduction of water usage.




Our branding efforts and marketing strategy have increased their relevance in the market and they are now a more dynamic brand for nail care salons and beauty professionals. You can visit Safe-T Nails at to learn more about their products.

6 Things We Loved this Week!

friday post


Are you part of any of these 6 industries? You will love this marketing tricks for a productive 2016!

Get more Instagram followers with these 10 Fashion Insider tips…

Contract Red Flags you need to pay attention to! Specially if you are in a creative industry…

How not-to-be a business wallflower and shine in your next board meeting…

Just in time for Valentine’s Day… 5 romantic desserts we would die for!

Where to save and where to splurge when opening your brand-new business!

6 Things We Loved this Week!


Are you always late? Learn the secrets of time management from the experts!

How excited are we about the return of Serial? A L-O-T!

Content drives target… or is it the other way around? How to dominate your target market!

A little inspiration to tackle awful tasks? Learn to love what you hate here

The actual science behind posting on Instagram to earn those likes!

Authenticity… How to build a brand that connects deeply with your market…

Last Minute Thanksgiving Things!

Neolive Marketing shares last minute thanksgiving tips

With Thanksgiving right around the corner (tomorrow!), it’s important to keep a few things in mind that will make this special day even better!

The person writing this blog is a girl so, naturally all these things have to do with “Girl Things”

  1. Touch-up your eyebrows so you look extra pretty
  2. Nails! Put some color on them
  3. Drinks. There’s always wine during dinner but what about fun cocktail drinks? I like my Thanksgiving dinner to be fun, maybe you do too?
  4. Flowy tops. EXTREMELY IMPORTANT, if you plan on eating 🙂
  5. Flowers. This works for GUYS too. Buy your girl some flowers; they will make her happy and the dinner table will look beautiful.
  6. Snacks. I think we wrap our heads around the dinner that we forget the before dinner foods. Don’t starve, go to the grocery store and grab something quick.
  7. Mini-workout. You have all day to prepare for dinner, get a little workout in. It will make you feel good even when you can’t move after dinner.

Have a great Thanksgiving with your loved ones! Remember to be safe 🙂