22 Jun 2016

Spotlight: Rae Hoffman

 As this month our concentration was

22 Jun 2016

Rae Hoffman affiliate marketing guru and her story  As this month our concentration was in Affiliate Marketing, we thought it would be ideal to present you with one of the most respected persons in the affiliate marketing industry: Rae Hoffman

Rae Hoffman started her career as an affiliate marketer 15 years ago when her new born baby had a bilateral stroke. Rae was 20 years old at the time and she wasn’t able to hold a normal day job due to the amount of care her baby required. Rae had received a laptop from her father with the intention to help her research more about the situation she was in. Rae began getting involved with support groups for people in similar situations as her; soon enough, she was working 40-60 hours per week as a volunteer and began wondering what she could do to still do the volumteer work she loved so much but at the same time bring some money home.

As you can imagine, having a child with disabilities brings large debts; Rae and her then-husband were struggling to pay their bills so Rae started researching about affiliate marketing. This was in the age when google was just starting out, so Rae had to learn everything from scratch. Rae got herself to work – she needed to build a website and learn seo, and she did it. Within 2 weeks she had learned html and seo and was ready for business.

Rae Hoffman affiliate marketing guru and her story

Six months after intensive work at her website and affiliate marketing programs, she was outearning her husband! Fast-forward 15 years and Rae Hoffman is a blogger, speaker, auditor and writer all at the same time. Rae also owns Sugarrae which is a consulting firm for digital marketing and she co-owns Pushfire, which is an SEO consulting firm.

Rae Hoffman is truly a person to look up to. Some people are scared of affiliate marketing because it’s somewhat difficult to understand the impact it can have in your personal life and if you are a brand/company it’s also difficult to understand the value behind it. But, if there’s anything Rae Hoffman has taught the internet world, is that anything is possible.

If you are an affiliate markerter, prepare yourself for years of hard work as income doesn’t come easy. If you are a brand looking to get into the affiliate marketing industry to increase sales, make sure you pick the right influencers for your campaigns. See our latest post on choosing the correct influencers, here. 

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