FASHION WEEK
29 Sep 2015

FASHION WEEK

The Fashion month is almost over

29 Sep 2015

NeoLive Marketing explores Fashion Week

The Fashion month is almost over so I thought a fashion post was crucial. Of course this blog might be a little biased since I’m a fashion enthusiast but… it’s important to share!

Do you know when NY Fashion Week started? It started on 1943 in New York City to distract attention from French Fashion during WWII. French Fashion (Couture) was seen as the leading inspiration for American designers and the media didn’t give much importance to American fashion designers, so during this troubled time in Europe, it was a great opportunity to hold Fashion Shows in USA. The first fashion week was actually called “Press Week” created by Eleanor Lambert to showcase American designers to fashion journalists that had previously ignored their works.

Fast forward to 2015 and we still have Fashion Weeks! (yay!) New York, London, Paris, Milan are the main fashion cities and every year, designers and fashion houses debut their newest collections. It is during these weeks that the press decides what is “In” and what is “So Last Year”.

NeoLive Marketing explores Fashion Week

The fashion industry has a lot of controversy built around it but honestly, fashion dictates everyone’s world either directly or indirectly. The thing is, people have the wrong idea behind the word “fashion”. Fashion doesn’t mean you have to be on trend, it just means that whatever you choose to wear, although it is not the trendiest piece, it was designed specially for you (individuals that don’t care about fashion). Everything that is sold, is placed in the stores for you and this amazes me. Fashion Week is used to determine trends but it is also used as inspiration for marketing strategies. Realistically, there are very few people that have the bank account to afford designer pieces therefore, fast fashion companies or bridge companies use these designs, to re-design and market themselves as a trendy, In, fashion company. Genius? Yes. Is this good? Probably not, due to the labor that’s involved in this action but we will talk about this another time.

For now, enjoy these beautiful Fashion pictures!!

NeoLive Marketing explores Fashion Week

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