Viewing posts from the E-Commercce category

Best Practices to Sell Through Amazon’s Marketplace!


Amazon, the world leader in online sales can be also considered as the biggest shopping mall we consumers will ever find. It’s a known fact that most of us utilize the site not only to satisfy our purchase needs, but also as a sort of online price checker. With over 200 Billion in sales expected for 2017 Amazon is undoubtedly the best Marketplace for a variety of products and one that you want to do the right way to succeed.

To many, Amazon may seem like a saturated market, but with over 40% of their sales going to third party sellers it is a great way to reach customers throughout the globe for any business and even though it requires a little effort to set up and maintain correctly, it is definitively worth the work!

Below you’ll find a few tips and tricks we gathered from the experts around the globe that can get your Amazon seller account in the right track from the beginning:

amazon neolivemarketing

  • Registering Right: Having more than one Amazon Seller Account is not only inconvenient, but its also an Amazon Policy Violation.
  • Choosing the Right Seller Account: Fulfillment by Amazon or on your own? There is no right answer, so you can base this on competing shipping costs for you or your business.
  • Using Different Categories: Merchants who categorized their products within Amazon existing categories are proven to have far more success than the ones who don’t.
  • Using Colored Backgrounds: Images used to show products with colored background tend to have less orders overall.
  • Offering Free Shipping: If your budget or fulfilling methods allow, offering free shipping is proven to be the silver bullet for increase in purchases.
  • Over Describing Your Product: It’s a fact, most Amazon shoppers don’t read! So gather the most important information about your product and express it in a friendly and short manner.
  • Obtain Featured Merchant Status: Is not clear how Amazon manages the qualifications for Featured Merchants, but it doesn’t hurt to keep all your metrics in line for the shot!
  • Manage Your Seller Reviews: Claims and Returns are an unavoidable truth in Amazon’s Marketplace, but managing these in a promptly manner can save you some headaches and can help protect your ratings.

Why E-Commerce Is Such a Good Idea

Technology is taking over our world. Think about it: almost everything we do now a days revolves around a tech device which is probably your phone, computer or tablet. Anything we need, is at the palm of our hands and in reality the world of internet is relatively new. Did you know that although e-commerce dates back to 1991, operations weren’t entirely reliable until the year 2000? Which means e-commerce has only been in our lives for the past 16 years and already the market has expanded tremendously and it will keep growing. Forbes is projecting that e-commerce sales in USA will reach $414 billion by the year 2018! Who wants a piece of that pie?

One of the most popular activities people do on the World Wide Web is shopping! (music to our ears as business people) and it’s for the simple reason that you can do it from wherever you are. If you have a phone, tablet or computer you can not only shop from anywhere in the world, you can check price differences with just a click and you can even send a “Wish List” to your family, friend or significant other if you are trying to persuade them to buy you a little something.

E-commerce has some great advantages for business people/entrepreneurs:

  • The web and its search engines provide a way to be found by customers without expensive ardvertising
  • Small online shops can reach global markets
  • Web technology also allows to track customer preferences and to deliver individual-tailored marketing

explaining the history and growth of e-commerce in the usa

The greatest thing about e-commerce from a business stand-point is the lower overhead cost since a brick-and-mortar does not have to built; everything is online! (Amazon started out of a garage; how’s that for inspiration?) Sometimes e-commerce business owners feel out of touch with their customers because there’s no in-person connection but thankfully, “pop-up” shops are on the rise and stores can build a customer relationship at local markets, parks, airports even malls.

Overall, e-commerce is an amazing opportunity for entrepreneurs as there is space for everyone but, keep in mind, just like any business, it needs a plan and marketing strategy. The key as an ecommerce business owner is to establish trust and credibility with leads and customers. From developing an attractive and easily navigable website to creating content that helps your customers.

Have you jumped into E-Commcerce yet? What has been your experience?